By Ahura Mujuni Mark
Case IH has intensified its distribution activities in East Africa, in response to the rapidly growing demand for modern agricultural equipment from the region’s national economies, such as those of Tanzania, Uganda and Kenya.
The move reflects the growing need to make cultivation systems more efficient and resource-friendly, with the ultimate aim of helping increase quantity and efficiency in food production.
As a first step, the company has signed a distribution agreement with the Japanese company Toyota Tsusho East Africa Limited. The focus of the agreement is a co-operation in these countries with regard to distribution and service concepts for Case IH agricultural machinery including tractors, combines and sugarcane harvesters.
Based in Japanese cities of Nagoya and Tokyo, Toyota Tsusho East Africa Limited is part of the Japanese Toyota Group.