By Sandra Birungi
Apple has unveiled two new brand iPhones, the iPhone 5C, and a mid-cycle upgrade, the iPhone 5S.
The new phones come as the company is set to introduce a new design for iPhone 5. “We are going to replace it with not one but two new designs,” said CEO Tim Cook at today’s big Apple reveal.
The 5C will be priced at $549. The iPhone 5s retains the designs and dimensions of last year’s iPhone 5 but adds a faster processor, an improved camera and a new feature called Touch ID, which allows the owner to secure the iPhone with his or her fingerprint. The fingerprint sensor will be an optional feature: Owners will not be forced to use it for security, but it will be an option.
The iPhone 5C is made from hard-coated polycarbonate and comes in various colors. The new phones come with a belief that Apple will announce a deal with the world’s largest mobile carrier in China. “It means Apple will hold on to margins but clearly they are not going after the very low-end of the market, which will disappoint some investors,” one financial analyst said. “This is their first foray into multiple colors and the plastic back. Keep in mind by next year they would have probably have discounted this down, so I think there’s still opportunity.”