By Suzan Kabarwani
Today ,May 31 2013 ,the world is marking the World No Tobacco Day with focus on banning advertising ,promotion and sponsorship of tobacco companies.
World Health Organizations says a comprehensive ban of all tobacco advertising, promotion and sponsorship is required under the WHO Framework Convention on Tobacco Control. The day is being celebrated under the theme “ban tobacco advertising, promotion and sponsorship”
WHO says tobacco advertising ,promotion and sponsorship (TAPS) increases the likelihood of people beginning or continuing to use tobacco .It notes that the tobacco industry uses many tactics to persuade non-users to start. Specifically, it targets its TAPS to trap youth, who are at the age when people are most likely to initiate regular smoking,
“TAPS also misleads the public by depicting tobacco as being no different from any other legal consumer product. This increases the social acceptability of tobacco use and makes it more difficult to educate people about tobacco’s harms.” WHO says in its communique issued on May 21
“TAPS strengthens the tobacco industry’s influence over the media and sporting and entertainment businesses through the tens of billions of dollars spent annually on TAPS activities” the world health body adds
Tobacco kills nearly six million people every year, of which more than 600 000 are non-smokers exposed to second-hand smoke.
World No Tobacco Day observed around the world every year on May 31 is intended to encourage abstinence from all forms of tobacco consumption across the globe.
The day is further intended to draw global attention to the widespread prevalence of tobacco use and to negative health effects of tobacco.
The member states of the World Health Organization (WHO) created World No Tobacco Day in 1987.