Robert Mugabe fashion labels have made Zimbabweans wild .
If one chooses to wear a beret, T-shirt or golf shirt bearing the signature “RG Mugabe” is not only a fashion statement but an act of rebellion in major cities where denigrating “Uncle Bob” or “the old man” has almost become de rigueur.
A cap emblazoned “1924″ is the newest item in the collection.It suggests that, far from being a liability, the 89-year-old’s status as Africa’s oldest leader is a point of pride.
Mugabe signature appeals the youth in their 30s , running their own business, who feel they are doing just fine under his 33-year rule.
House of Gushungo sales have been slowly rising over the past three years. The T-shirts, starting at $10 (£6.50), umbrellas and other regalia were a big hit at Mugabe’s Zanu-PF party’s last conference.
House of Gushungo was set up in 2011 with Mugabe’s blessing, without the president owning shares in the company.