By Sandra Birungi

Samsung has unveiled its new smart phone, the Samsung Galaxy S4 and it is focusing on fun.

According to the marketing manager of Samsung Electronics, David Park, the company has decided to look at relationships and fun with the new phone which allows its user to control the phone with waving and tilting motions. “We focused on fun, relationships, convenience and health with the Galaxy S 4,” Park said.

The S4 was unveiled at Radio City Music Hall in New York City. The S 4 is 7.9mm a looks a lot like the Galaxy S 3 although it has a slightly thinner body and a larger 5-inch screen. The screen has a 1080p, Super AMOLED panel. Internally, the phone has a quad-core processor and 2GB of RAM. It has built-in temperature and humidity sensors, and a removable battery.

The entire phone is made of tough polycarbonate and will be produced in two colors: white frost and a black mist. It also has a 13-megapixel camera which is expected take crisper and better low-light shots. “We have brought the interface from the Galaxy Camera to the phone,” Drew Blackard, director of product planning said. “We have wanted to make it easier for people to know how the modes work with images.”

Other apps include S Translate, which can translate voice to text, and Samsung’s remote app, which uses the IR blaster in the phone to become a remote control for your TV.

Samsung did not announced the price at the moment.