By Sandra Birungi

Samsung is going to unveil its new phone, a Samsung Galaxy S IV this week, Thursday.

The new Galaxy IV is thought to have a 5-inch screen if measured diagonally. According to reports, the case is expected to be plastic which points to its being lighter, easier to make, and costs less.

The phone will have no home button but rather be touch sensitive.

According to Jefferies’ analyst, Peter Misek, Samsung is planning to build 100 million S IVs. It could go on sale late March or mid-April.