By Jane Nambi
The Kardashian sisters, Kim Kardashian, Khloe Kardashian and Kourtney Kardashian are being sued by Lee over their make up line, Kroma Line for $10m.
Lee Tillet is asking for damages from Boldface Group Inc, which markets their line, after they refused to pay heed to a cease and desist letter which was sent to them last July asking them to stop using the name. “I developed the Kroma line myself, built my business through my own hard work, and took the legal steps necessary to protect it. And yet I have now been forced into legal battle with the Kardashians simply because they have decided to take something that doesn’t belong to them,” Lee said.
Lee set up her line in 2004. Boldface petitioned a Florida court to rule Lee’s brand name “conceptually weak”, because it “consists solely of a descriptive term and lacks any inherent distinctive meaning to the relevant consuming public.” However, Lee says the confusion over the names is affecting her business as customers assume it is connected with the infamous sisters’ recently-launched products. “The false association is damaging … and threatens to destroy its business.”
Lee’s attorney, Elliot Gipson claims Kim, who claims to have come up with the name herself, was aware via her placement agents TLK Fusion of a 2010 deal to ensure product placement for Kroma on an E! Entertainment show Kim was due to produce. “On or about May 2010, representatives for Tillett and TLK Fusion were engaged in discussions regarding the possible product placement of the KROMA cosmetics line on the television reality show special ‘The SPINdustry’ that was scheduled to air on E! Entertainment Television following an episode of ‘Keeping Up With the Kardashians’.”