By Mirembe Martina
SuperSport, which is part of MultiChoice is searching for a commentator who is fluent in Luganda as they try to localize their product to fit the demography.
The search, which has been dubbed as Tabira Endiba was launched in the country’s capital, Kampala on Thursday 12th July 2012 which is a version of Kenya’s Bonga Boli.
MultiChoice Uganda general manager, Charles Hamya commenting about Tabira Endiba said, “As SuperSport we want to take our broadcasting to the next level. This is just the next step as we localize our service, employing a Ugandan to do commentary in Luganda. Often you find Ugandans watching football on TV but they lower volume on their sets so as to listen to radio commentary in Luganda. So as Multichoice, we decided to now bring it in the full package,” he said.
The search for the star of Tabira Endiba is kicking off in August, just in time for the Bell Super League matches next season.
The competition will entail participants, most preferably unknown on TV or Radio do a commentary of a one minute clip of a selected Super League match and must be 18 years old and above.
It will begin in Masaka between August 3rd and 4th then proceed to Kampala at the Lugogo Arena between 9th August and 11th August. The auditions will run from 9am to 6pm.
State Minister for Sports Charles Bakkabulindi praised SuperSport’s wholesome commitment to help professionalize the game in Uganda. “SuperSport you have made it,” said Bakkabulindi, adding, “We are now approaching our dream.”
The judges will include Sports personalities Mark Ssali (Daily Monitor), Aisha Nassanga (Capital Fm), Innocent Tegusulwa (Vision group) and Ruben Luyombo (Super Fm).
Tabira Endiba, launched in Kampala on Thursday, follows Kenya’s own version of Kiswahili commentary dubbed as Bonga Boli, which was won by Micheal Were Odhiambo, as MultiChoice – under their SuperSport brand – consolidate a stranglehold on East Africa.